August 18, 2011
First, it was Beyonce', then Julia Roberts and Christy Turlington, now we can add Sophie Von Licorice to the list of celebrated beauties whose allegedly over-airbrushed images have brought controversy to French cosmetics giant L'Oreal.
It was back in 2008 that fans of Beyonce' cried foul when a suspiciously light-skinned image of the diva appeared in an ad for L'Oreal's "Feria" hair color line.
A rep for the cosmetics empire denied the rumors, saying "It is categorically untrue that L'Oréal Paris altered Ms. Knowles' features or skin-tone in the campaign..." ,
Then, earlier this year, and just after the American Medical Association voted to discourage advertisers from heavily retouching photos--especially in ads targeting teens--L'Oreal stoked further controversy by launching a campaign for its "Teint Miracle" line of foundations, featuring what critics complained were heavily touched-up images of actress Julia Roberts and supermodel Christy Turlington. Those ads were eventually pulled in Britain.
And now, a series of ads featuring L'Oreal spokespooch Sophie Von Licorice has come under fire, drawing complaints of "computer enhancement" from all corners of the industry.
Von Licorice has been the face of L'Oreal's highly successful canine cosmetics line, "Fur d'Artifice", since it launched in 2004.
Her publicist, and current paramour, David Stamford was quoted as saying: "Holy crap! You mean beauty advertisers airbrush their images? What's next--airbrushed images on magazine covers? Are you going to tell me that Reality Television is fake and that people lie on their Facebook pages? I am shocked! And now, if you'll excuse me, I have to get back to the rock I live under."
Von Licorice was not available for comment because she was very busy licking herself.
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